Consumer Psychology and Behaviour Design

The Complete Guide to Interviewing Users (Without Making It Awkward)

Gary van Broekhoven

Published on: 06/05/2025

Discover how to run effective user interviews with this beginner-friendly guide. Learn to ask better questions, gather real insights and build products users actually love.

Behaviour DesignConsumer PsychologyCustomer Discovery

Decoding User Interviews: A Practical Guide for Curious Designers

Gary van Broekhoven

Published on: 16/04/2025

Learn how to plan, conduct, and analyse user interviews like a pro using the GRAMS framework and grounded theory. Decode what users really think—and turn insight into action.

Behaviour DesignConsumer Psychology

How to Build Rapport in User Interviews (and Why the DISC Model Might Just Be Your Secret Weapon)

Gary van Broekhoven

Published on: 10/04/2025

Discover how to build rapport quickly in user interviews using empathy, active listening, and the DISC model. Turn awkward chats into rich insights that shape better products.

Behaviour DesignConsumer Psychology